Google Ads audit checklist
A practical checklist to find wasted spend, tracking gaps, and structure issues in under an hour.
Coming soon — open the page to join the waitlist path.
Free resources
Practical playbooks for paid growth
Download checklists and audit frameworks — unlock each PDF with your work email.
Browse the library
No spam · Instant PDF · Unsubscribe anytime
12 guides in library
12 ready to download
$0 always free
- 01 Choose Pick the playbook you need
- 02 Unlock Enter your work email
- 03 Download PDF starts immediately
Meta creative briefing template
A one-page briefing template so creative, offers, and audiences stay aligned before you launch tests.
Coming soon — open the page to join the waitlist path.
Performance Max launch playbook
Asset groups, audience signals, feed hygiene, and brand exclusions for eCommerce PMax launches.
Coming soon — open the page to join the waitlist path.
Conversion tracking QA sheet
Validate primary conversions, enhanced conversions, and duplicate events before trusting ROAS.
Coming soon — open the page to join the waitlist path.
Shopify ROAS diagnostic
Margin-aware ROAS targets, product feed checks, and Shopping vs PMax budget splits.
Coming soon — open the page to join the waitlist path.
Lead-gen CPL scorecard
Score lead quality, intake readiness, and cost per qualified lead — not vanity form fills.
Coming soon — open the page to join the waitlist path.
Negative keyword starter pack
Industry-ready negative themes so Search accounts stop paying for junk queries early.
Coming soon — open the page to join the waitlist path.
Landing page CRO checklist
Message match, proof, form friction, and mobile speed checks that protect paid traffic.
Coming soon — open the page to join the waitlist path.
Weekly PPC reporting template
A leadership-friendly weekly outline: wins, risks, tests, and next actions.
Coming soon — open the page to join the waitlist path.
Budget pacing calculator guide
Pace monthly spend across Google and Meta without end-of-month fires or under-delivery.
Coming soon — open the page to join the waitlist path.
Competitor ads swipe file framework
Collect competitor angles and hooks — then turn them into ethical tests.
Coming soon — open the page to join the waitlist path.
Account handover / onboarding kit
Access, tracking, creative, and KPIs to request on day one of onboarding.
Coming soon — open the page to join the waitlist path.
Open any guide to unlock the PDF with your work email.
Stay ahead
Get the next playbook first
Occasional growth notes and new PDFs — unsubscribe anytime.