Book a strategy call

Results

Campaign outcomes

From $1M+ quarterly ad spend to consistent 3x–5x ROAS — measurable growth across eCommerce and lead-gen verticals.

Representative campaign work across eCommerce and lead generation, showing the objective, operating changes, channel mix, and outcome snapshot for each engagement.

  • Google Ads
  • Meta Ads
  • Shopify
  • Lead gen

Reporting visuals are representative and aligned to the type of work shown.

9+

Years PPC experience

$1M+

Quarterly ad spend managed

3–5×

Typical eCommerce ROAS

18k+

Hours on campaigns

01 Shopify / DTC

DTC apparel brand

Shopify DTC scale-up

Rebuilt Google Shopping and Meta prospecting with feed fixes and creative testing — scaled spend while holding ROAS above target.

Objective

Scale blended ROAS while increasing spend for a Shopify storefront.

What changed

  • Rebuilt the product feed and segmented campaign structure by margin tier.
  • Tightened search term control and bidding around top-selling collections.
  • Matched landing-page merchandising and creative to best-converting offers.

Channel mix

  • Google Shopping
  • Performance Max
  • Meta prospecting
Account type
Shopify DTC
Primary KPI
Blended ROAS
Scope
Feed, Shopping, Meta
Cycle
90-day restructure

Outcome snapshot

ROAS
4.2×
CPA
-28%
Revenue
+156%
DTC apparel brand — Shopify DTC scale-up reporting snapshot
Representative retail reporting view based on product feed, revenue, and channel mix.
Discuss eCommerce
02 Healthcare

Regional healthcare group

Healthcare lead generation

Google Search and Meta lead campaigns with landing page optimization — thousands of qualified leads delivered.

Objective

Create qualified patient demand without inflating cost per lead.

What changed

  • Split campaigns by service line and query intent to improve lead quality.
  • Added call tracking, form attribution, and CRM feedback to spot waste.
  • Improved on-page conversion flow for consultations and appointment requests.

Channel mix

  • Google Search
  • Meta lead gen
  • Landing page CRO
Account type
Healthcare lead gen
Primary KPI
Qualified leads
Scope
Search, Meta, CRO
Cycle
Quarterly scaling

Outcome snapshot

Leads / quarter
2,400+
Cost per lead
-34%
Qualified rate
61%
Regional healthcare group — Healthcare lead generation reporting snapshot
Representative lead-generation reporting view centered on intake quality and CPL.
Discuss healthcare
↑

Ready to turn ad spend into predictable revenue?

Every campaign starts with one question: how do we turn this budget into revenue you can forecast? That is the standard at LBA Media.

Book a strategy call View results